Make them yours.
Choose a name and a personality. A little chaotic, a little thoughtful, completely your call.
A NEW KIND OF COMPANY
For the random thoughts, the big feelings,
and the “you won’t believe this.”
An AI friend that gets your vibe. Give them a name,
make them yours, and meet them in Messages.
Illustrative conversation · AI character
01 / THE FIRST HELLO
You already know how to text.
That’s all you need.
Choose a name and a personality. A little chaotic, a little thoughtful, completely your call.
Enter your number. New numbers text HELLO first, then reply with the verification code.
Send a thought, a photo, or a very long rant. Pick up the conversation whenever you want.
02 / NO DEFAULT PERSONALITY
Some days it’s deep talks. Some days it’s absolutely nothing serious. Choose a vibe that clicks.
Try a different personalityIllustrative conversation · Your vibe is always yours to change.
03 / BUILT AROUND YOU
More familiar with every conversation.
Always on your terms.
Your cat’s name. Your music taste. The project you’ve been working on. Turn on memory and choose what stays.
Optional check-ins after a quiet stretch. A little “wsp” when you weren’t expecting it.
wsp, what are you up to
04 / MORE THAN A GOOD CONVERSATION
With Pro, your friend can research, work with files, and make approved information calls. Ask in Messages. Get the result in the same thread.
Example task · Results in Messages
05 / YOUR PACE, YOUR PLAN
Simple monthly plans.
Change or cancel anytime.
$0/ month
Good company starts here.
$5/ month
For the everyday conversations.
$20/ month
A friend with a few more capabilities.
All plans include your chosen name, personality, mood and texting style, history, and optional check-ins. Plus includes a custom character with 5 background details; Pro includes up to 100. Images also count as chats. Allowances are shared across Messages and the website and reset at midnight Chicago time.
Bookings, purchases, connected email, audio and video are still being built.
THE DETAILS
Straight answers. No guesswork.
Yep. Your friend is an AI character with a name and personality you choose. They’ll be honest if you ask. We want the conversation to feel natural, while being clear about who you’re talking to.
Yes. Once you connect, text their number in your normal Messages app. Delivery can use iMessage, RCS, or SMS depending on your phone and the messaging line. New numbers need to send HELLO first, then reply to the verification code.
25 chats and 1 image a day, a custom name and personality, and optional basic memory. A photo reply also uses one chat. Images count when processing starts, even if a reply fails; retrying the same message counts once. Their replies, verification texts, and check-ins don’t count. Both allowances are shared across Messages and the website and reset at midnight Chicago time.
Plus is $5/month for 50 chats, up to 10 images a day, 15 saved facts and 20 recent messages of context when memory is on. Pro is $20/month for 100 chats, up to 50 images, 30 saved facts and 40 recent messages, plus up to 10 research, file or call tasks a day. Pro accepts PDFs, photos and screenshots up to 2 MB in Messages. Information calls require your approval: 2 a day, 20 a month, up to 3 minutes each.
Turn on memory to save up to 5 short facts on Basic, 15 on Plus or 30 on Pro, like your interests or a pet’s name. Replies follow your last 10 messages on Basic, 20 on Plus or 40 on Pro. You can review, edit, or forget saved facts in their profile.
Turn on “Text me first” for a quick check-in after 2–4 quiet hours. Up to two a day, between 9 AM and 10 PM in your account’s time zone. They’ll wait for you to reply before another. Text CHECKINS OFF to stop check-ins, or STOP to pause all texts.
Texts and photos are processed by the Day One server, Linq for messaging, and OpenAI for replies. Conversation history and saved facts are encrypted on our server. You can clear them in your profile. Messages on your devices and providers’ own records have separate retention.
GOOD COMPANY STARTS WITH ONE WORD
Meet your kind of friend. Right in Messages.